Privacy Policy

AGREEMENT TO OUR PRIVACY POLICY

Last updated 09/04/2024

At Automotive Performance Specialists (APS), we are committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect the personal information we collect from you when you use our website or engage with our services.

1. Information We Collect:

We collect various types of personal information to provide our services to you effectively. This includes but is not limited to:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Usernames
  • Passwords
  • Contact preferences
  • Contact or authentication data
  • Billing addresses
  • Debit/Credit card numbers

2. How We Use Your Information:

We utilize the personal information collected for purposes such as:

  • Processing and fulfilling your orders
  • Communicating with you about your orders, inquiries, or account-related matters
  • Providing customer support and resolving issues
  • Sending you promotional offers, newsletters, or marketing communications (if you have opted in)
  • Improving our website functionality and user experience
  • Preventing fraudulent activities and enhancing security measures
  • Complying with legal obligations and regulations

3. Data Security:

We implement robust technical and organizational measures to safeguard your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure data transmission, encryption, access controls, and regular security audits.

4. Disclosure of Personal Information:

We may disclose your personal information to third parties in the following circumstances:

  • To trusted service providers and business partners who assist us in delivering services to you (e.g., payment processors, shipping companies)
  • When required by law or legal process, or to protect our rights or the rights of others
  • In connection with a merger, acquisition, or sale of assets, where your personal information may be transferred as part of the transaction

5. Use of Third-Party Tools:

We may utilize third-party analytics services, such as Google Analytics, to analyze and track user interactions with our website. These services may collect data about your browsing behavior on our site, including but not limited to your IP address, browser type, pages visited, and referring pages. This information is used to analyze trends, administer the site, track users’ movements around the site, and gather demographic information. These third-party services may use cookies and similar technologies to collect and track this information. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout.

6. Data Retention:

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Your Rights and Choices:

You have certain rights regarding your personal information, including the right to access, update, correct, or delete your personal information. You also have the right to object to the processing of your personal information or withdraw consent for marketing communications. You can exercise these rights by contacting us using the information provided at the end of this Privacy Policy.

8. Children’s Privacy:

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

9. Changes to this Privacy Policy:

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our website.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Automotive Performance Specialists (APS)
Unit 5G
Cornhill works
Marl Road
L33 7UH
apspecialistsltd@gmail.com
07547181218

By using our website or engaging with our services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.